March 24 marked two major milestones for SRE POWER: its 12th founding anniversary and the grand opening of its smart manufacturing base in Dongguan, Guangdong. The event drew widespread industry attention and extensive coverage from authoritative media outlets. Against a volatile global economic backdrop, this tech startup that once occupied less than 100 square meters of office space has quietly forged its path as a global Hidden Champion over 12 years, emerging as a standout model for Chinese private enterprises.

 

Excerpts from Relevant Media Reports

Dongguan, Guangdong, March 24, 2026
As a bright red silk ribbon was pulled away, the bronze plaque reading “SRE POWER Guangdong Smart Manufacturing Base” glistened in the morning sunlight. The same day also marked exactly 12 years since the establishment of Shanghai SRE POWER Electrical Co., Ltd. A double celebration: “Twelve years of fruitful innovation, a new smart manufacturing base charts a new voyage.”

Twelve years ago, a team of five or six huddled around makeshift desks in a cramped office under 100 square meters in Songnan Town, Baoshan District, Shanghai, embarking on a pioneering journey into power electronics. No one could have foreseen that this humble startup would, over the next decade, deploy its products into energy networks across dozens of countries and regions worldwide, evolving into an indispensable Hidden Champion in the global low-voltage charging and battery swapping market.

The entire story began with a simple, profound question: Can Chinese manufacturing set global standards for the energy transition?

Phase 1: Deep Tech Cultivation – Tackling Hard Core Technical Challenges

For 12 years running, Shanghai SRE POWER has focused on deep integration between power electronics and digital network technologies. Back in 2014 when the company was founded, China’s power electronics sector faced a paradox: large in scale yet weak in core competitiveness, with international giants dominating core technologies and high-end markets.

“We aimed to build a different kind of enterprise,” recalled the founding team. “We refused to merely assemble off-the-shelf parts; we wanted to master fundamental technologies from the ground up.”

For the subsequent six years, SRE POWER operated like a submarine diving deep beneath the industry’s radar, quietly accumulating core strengths. Starting with motor drive power supplies, the team expanded into thermal printer power supplies, fire emergency power supplies and commercial energy storage inverters—each product line born from hundreds of days and nights of intensive R&D testing. In 2019, after successful mass delivery of 1500W and 2500W inverters, the team realized it had built a closed-loop full technical ecosystem spanning hardware design to proprietary software algorithms.

That same year, SRE POWER was certified as a National High-Tech Enterprise. Yet an even bigger strategic turning point lay ahead.

Phase 2: Global Layout – Why Malaysia Was Chosen as an Overseas Hub

In 2019, while most domestic manufacturers were locked in cutthroat red-ocean competition within China, SRE POWER made a counterintuitive move that baffled peers: investing to build a fully-owned production base in Malaysia.

SRE POWER’s wholly-owned production base located in Malaysia

At that time, the Southeast Asian market had yet to fully take off, and cross-border factory construction entailed enormous upfront costs and unforeseen operational risks. “Many people advised us to stay local, citing favorable domestic policies and lower costs,” the company founder shared. “But we knew we needed to establish an early global footprint to truly compete on the world stage—we had to learn how to take root in foreign markets.”

The strategic foresight paid off far beyond expectations. By 2023, SRE POWER’s Malaysian plant was operating at full capacity, serving as a stable supply anchor amid global supply chain disruptions and rising trade barriers. That same year, the firm shifted its core strategic focus to smart new energy charging & battery swapping, targeting the global two- and three-wheeler electric vehicle market.

“Opportunity favors the prepared,” one industry analyst commented. “SRE POWER’s overseas expansion was never speculative; it reflected unwavering long-term strategic resolve.”

Phase 3: Breakthrough in Africa – A Defining Global Leap

2024 marked a landmark turning point for SRE POWER, as it sealed a strategic cooperation agreement with Spiro, Africa’s leading electric mobility group, becoming its exclusive supplier of charging and battery swapping hardware & system solutions.

Spiro Group’s Global Quality Manager inspects SER POWER’s modern intelligent manufacturing factory

The project posed formidable challenges. Africa’s unstable power grids, sweltering climate and difficult on-site maintenance imposed extreme adaptability requirements on equipment. More critically, Spiro planned to roll out over 100,000 electric two-wheelers and 15,000 battery swap stations within two years, placing unprecedented demands on the supplier’s delivery capacity and after-sales service network.

“We had no room for retreat,” recalled a core member of the Africa project team. “Our R&D team lived and worked in the office for months on end, iteratively testing and optimizing products tailored to Africa’s unique operating conditions.”

SRE POWER’s full-stack independent R&D capability proved decisive. Every component was customized for local scenarios: high-temperature/humidity-resistant battery management systems (BMS), offline payment modules designed for weak network coverage, and cloud platforms supporting remote over-the-air (OTA) upgrades. After local deployment, rider battery swap time was cut to under 3 minutes, boosting operational efficiency by over 30%.

In Kenya, the president delivered a speech at a Spiro battery swap station; in Nigeria, the transport minister praised the e-motorbikes after a test ride. Chinese technology has become a driving force behind Africa’s green mobility revolution.

Spiro Group’s Global Quality Manager Attends the Opening Ceremony of Shenrui Modern Intelligent Manufacturing Factory

SRE POWER also established joint manufacturing facilities in Rwanda, Kenya and Uganda, embedding its “Chinese Technology + Local Manufacturing + Global Service” model across the African continent.

Mr. Vishal Bassi, Global Quality Director of Spiro Group, traveled all the way from Africa to attend the opening ceremony and extend his congratulations. “From integrated charging racks and fast chargers to household power supplies and vehicle battery swap stations, SRE POWER’s technologies, products and after-sales support underpin our day-to-day African operations. SRE POWER hardware powers our fleets, SRE POWER systems run our business, and consistent product quality guarantees high customer satisfaction. We are building our shared future side by side.”

As of early 2026, SRE POWER’s products cover dozens of countries and regions worldwide, serving more than 100 leading industrial clients, cementing its reputation as a recognized Hidden Champion in overseas low-voltage charging & swapping and a front-runner in intelligent control solutions.

Phase 4: Strategic Evolution – From Product Export to Standard Export

Today’s SRE POWER bears little resemblance to its humble startup origins. Its global industrial layout is fully realized: three R&D centers in Shanghai, Shenzhen and Xi’an; two wholly-owned production bases in Dongguan and Malaysia; three overseas joint factories in Rwanda, Kenya and Uganda. The team has grown from a handful of pioneers to over 200 staff, with R&D personnel accounting for more than 40% of total headcount and over 100 registered intellectual property rights accumulated.

What earns the company widespread industry respect, however, is its exclusive full-stack self-development capacity: power electronic modules, BMS, battery swap cabinet hardware, cloud management platforms and end-user mobile applications are all independently designed and manufactured in-house. Unlike most competitors that only sell standalone hardware, SRE POWER delivers turnkey one-stop solutions covering hardware, software, equipment and full operational support.

“Very few enterprises worldwide can achieve full-stack independent R&D in the low-voltage charging & swapping sector,” an industry expert noted. “This is not merely a technical moat; it creates an unrivaled business model barrier.”

SRE POWER has a unique core competitiveness of self-developed and self-produced full stack technology

The completion of the Guangdong Smart Manufacturing Base and Xi’an & Shenzhen R&D Centers in 2025 drastically upgraded SRE POWER’s production capacity and innovation output. The team’s greatest pride, however, lies in the company’s evolving export model—shifting from simple product sales to technology licensing and global standard formulation.

As outlined in SRE POWER’s corporate mission and vision:

• Rooted in technology to consolidate the foundation of clean energy;
• Driven by green aspirations to empower a zero-carbon future;
• Committed to inclusive development to boost livelihoods and income for millions across Belt and Road nations;
• Dedicated to industrial leadership to continuously set new global industry standards.

Phase 5: Looking Forward – A Narrative of Chinese Private Enterprises Going Global

Reflecting on the 12-year milestone, SRE POWER’s journey offers valuable lessons for Chinese private enterprises. It never sought fleeting hype or eye-catching business gimmicks; instead, it chose a tougher path: diving deep into core technology research, maintaining strategic stability amid global uncertainty, and adhering to long-termism amid waves of globalization.

“We only stuck to the simplest principles: deepen our technology, perfect our products, and deliver exceptional customer service,” SRE POWER staff summarized. “Twelve years later, we’ve found this seemingly slow path is actually the steadiest—and ultimately the fastest—road forward.”

The team has now embraced a new emerging track: intelligent robot charging & battery swapping. Drawing on its profound expertise in power electronics and digital networking, SRE POWER aims to deliver superior energy replenishment solutions for robotics, striving to build another Hidden Champion in this emerging niche.

Inside the new Dongguan manufacturing base, automated production lines operate in orderly sequence, batch after batch of “Made in China” charging & swapping equipment shipped to every corner of the globe.

“The next twelve years have only just begun.”